CREATIVE DIRECTION
Creative Direction on P&G hard surface cleaners was more interesting than it sounds. In the run-up to the 2012 Olympics it involved co-ordinating a multi-channel campaign including traditional print ads, an art exhibition, a giant reverse graffiti artwork, outdoor garden builds and an app - all attracting volunteer crews to help clean up London. Cannes Finalist, Creative Circle Shortlist, Eurobest Finalist, Epica Finalist, One Show Finalist